Featured Stories
National Access-Ability Week
It’s National AccessAbility Week from May 26th – June 1st, 2024 and we’re celebrating by sharing a little bit about the work we’ve done with our partners at the University of the Fraser Valley and the Abbotsford Downtown Business Association through the summer and fall curriculum in work-integrated learning explorations in accessible tourism in Abbotsford. This project is a challenge-based learning and practicum experience that contributes to a more inclusive Abbotsford as a travel destination to experience the accessible culture, recreation, workplaces, and public park spaces that the city has to offer. The students work together to [...]
10 Things To Do in Abbotsford This April
As April arrives, the changing weather brings blossoming flowers, signalling the start of a vibrant season. In Abbotsford, a plethora of activities await, from flower shows to theatrical performances and exciting u-catch fishing adventures. Don’t miss out on all of these exciting opportunities to explore and enjoy this month in Abbotsford! Celebrate BC Wine Month with a visit to a local winery Toast to BC Wine Month this April by exploring Abbotsford's charming wineries while enjoying a glass of delicious wines. Abbotsford Wineries Tip-toe through the tulips at the Abbotsford [...]
The Town of Treasures: Bethenny Frankel’s Finds in Abbotsford
Can We B. Frank With You? Best-selling author, entrepreneur, and U.S. television personality Bethenny Frankel (Real Housewives of New York) has been in Abbotsford filming her latest project, and, on the side, discovering the bounty of hidden gems here! In her words, “Everyone said there was nothing going on here, but it’s one of the most interesting towns I’ve ever been in”, and we couldn’t agree more. Check out Bethenny’s glowing reviews of her stops around town! Sandman Hotel & Suites Abbotsford Banter Ice Cream Lully's Hotdog Stand [...]
Celebrate BC Heritage Week in Abbotsford
February 19th to 25th, 2024 marks BC Heritage Week. Abbotsford is home to a rich and diverse heritage, with traditions and history being passed down amongst generations and cultures. Explore the history of how Abbotsford was built, the stories of those who built it and how that history shapes our future. Visit one of our many museums and historic sites, or read and learn virtually about what makes Abbotsford a thriving community proud of its' heritage. The Reach Gallery Museum When it opened in 2008, The Reach wanted to create a space to preserve [...]
Tourism Week in Abbotsford: We’re Ready For You
We can’t wait to celebrate Tourism Week in Abbotsford! We'll be featuring daily giveaways from Monday to Saturday, in partnership with many locally-loved events and businesses so make sure you’re following along to get the scoop on all the fun we have planned! Also, be sure to download our Explore Abbotsford app to enter many of these giveaways throughout the week. Explore Abbotsford App - Apple Explore Abbotsford App - Android Monday | Pet Photo Contest with AbbyNews Today we are celebrating all things Abbotsford - including our furry friends! ???? Upload your best pictures [...]
Celebrate BC Heritage Week in Abbotsford
February 21st to 27th, 2022 marks BC Heritage Week. Abbotsford is home to a rich and diverse heritage, with traditions and history being passed down amongst generations and cultures. Explore the history of how Abbotsford was built, the stories of those who built it and how that history shapes our future. Visit one of our many museums and historic sites, or read and learn virtually about what makes Abbotsford a thriving community proud of its heritage. The Reach Gallery Museum When it opened in 2008, The Reach wanted to create a space to preserve and share the stories of Abbotsford’s [...]
Tradex Will Remain an Event Venue
Tourism Abbotsford To Pass The Baton On To The Harbour Event and Convention Centre After almost a year of communications, initiated by Mayor and Council commissioning a Request for Proposals regarding the use of the Fraser Valley Trade and Exhibition Centre (Tradex), Tourism Abbotsford is happy to hear that the facility will remain event-based and looks forward to working with the new operators, Harbour Event and Convention Centre (HECC), as of early July. “Our tourism and hospitality industry has been living with uncertainty since the review of Tradex was announced last March. Since this time, hundreds of [...]
Taste the Harvest Season in Abbotsford
There’s no better time to visit the Fraser Valley than during the harvest season. Abbotsford is bursting with a bountiful harvest of pumpkins, apples, corn, squash, and so much more! Our local restaurants love to celebrate this time of year by using fresh produce from our local farms to create their own unique dishes for patrons to enjoy. Keep reading to see some great restaurants, cafés, and bistros recommendations you need to visit this fall to get the most of Abbotsford’s harvest season. Field House Brewing Co. Known for their locally crafted brews and distinctive ambiance, Field House [...]
Our Story
Earlier this month, tourism marketing partners, industry colleagues and community leaders gathered for the unveiling of our new brand at Rail District Collective. The event highlighted the arts, local musicians, and farm-to-plate foods, all significant offerings of the new brand identity. The branding process was led by Destination Think!, a Vancouver-based international agency specializing in destination promotion and development. After months of research that included surveys, focus groups, and stakeholder workshops, the new brand captures the spirit of these conversations and highlights Abbotsford’s agricultural history, authenticity, passion, and diversity. Its essence speaks to “A cultivated city, which connects people to [...]
