Tourism Abbotsford’s 2026 Tactical Plan outlines key actions to strengthen Abbotsford as a year‑round destination, focusing on marketing, event and product development, partnerships, and sustainable growth. It emphasizes increasing visitation, enhancing visitor experiences, supporting local businesses, and advancing inclusive and long‑term tourism development.

Download Tourism Abbotsford’s annual tactical plan to learn more about our goals for this year.

Tourism Abbotsford’s 2025 Annual Report highlights stable funding, strong marketing and events, and continued growth in the local tourism economy. Key efforts focused on promoting Abbotsford as a year‑round destination, expanding visitor experiences, supporting local businesses, and advancing long‑term destination development and partnerships.

Download Tourism Abbotsford’s annual report to learn more about what we did last year.

The Tourism Abbotsford Partner Survey was conducted to evaluate partner awareness, satisfaction, and engagement, while supporting future tourism planning. Distributed to 220 partners, the survey received 53 responses (24% response rate).

Results show strong partner confidence in Tourism Abbotsford, with 96% of respondents understanding its role, 94% recognizing staff as knowledgeable and respectful, and 92% agreeing the organization provides effective leadership. Overall, 81% of partners reported being satisfied or very satisfied.

Click “Learn More” to read the full summary of the Partner Survey.

Learn more about Tourism Abbotsford’s five year overall strategy.