Tourism Abbotsford is a Destination Marketing Organization that delivers tourism marketing on behalf of over 300 marketing partners. Our commitment to best practices has resulted in being recognized as a BC Tourism Industry Award recipient in community sports tourism, in addition to earning a BC DMO Professional Excellence Award.
Tourism Abbotsford’s Mandate
We are Abbotsford’s tourism champions. We lead our industry, inspiring targeted travellers to choose Abbotsford and ‘experience more Abby’ through our strategic marketing campaigns and our visitor engagement programs. We educate residents and their elected representatives on the contribution tourism makes to life in Abbotsford. We advocate for our industry’s needs and for improvements to infrastructure and experiences that visitors and residents alike will enjoy.
Our Shared Vision for Tourism in Abbotsford
Travellers know and love Abbotsford, visiting often and sharing their experiences with the world. Abbotsford’s tourism sector is highly valued by residents and local businesses for the significant and positive contribution it makes to the economic, social, and cultural well-being of our community.
Board of Directors
Allan Asaph, Board President | Abbotsford Chamber of Commerce Representative
Loren Taves, Vice-President | Circle Farm Tour Representative
Daniel Laverick, Secretary-Treasurer | Accommodation Representative
Kamna Suri, Director | Accommodation Representative
Vik Goraya, Director | Accommodation Representative
Kris Foulds, Director | Arts & Culture Representative
Tanya Curtis, Director | Business Representative
Carilynn Siemens, Director | Economic Development Representative
Rupi Rajwan, Director | Sport Sector Representative
Craig Nichols, Executive Director | 604.851.4160
Barb Roberts, Destination & Industry Development Manager | 604.557.1450
Audrey Arcigal, Marketing & Administrative Coordinator | 604.864.5675
Call us at 604.859.1721
Or call to arrange a time to chat with us in person!
Tourism Abbotsford Office
100 – 33660 South Fraser Way, Abbotsford, BC V2S 2B9
Located below Banter Ice Cream
Tourism Abbotsford Visitor Services Kiosk
30440 Liberator Ave, Abbotsford, BC V2T 6H5
Located inside the Abbotsford International Airport (YXX)