CURRENT MARKETING OPPORTUNITIES
Tourism Abbotsford is an independent not for profit City Destination Marketing Organization (CDMO) mandated to increase the volume and value of tourism in Abbotsford. Tourism Abbotsford's primary business functions are visitor services (including the operation of two full time Visitor Centres), the development and delivery of an annual destination sales & marketing plan and the operation of the Fraser Valley Trade & Exhibition Centre - TRADEX.
This section of the official Tourism Abbotsford web site is dedicated to providing information to our marketing partners about upcoming programs and projects. Tourism Abbotsford Marketing Partners include all tourism and tourism related businesses located or doing business in Abbotsford. If you are interested in becoming a Tourism Abbotsford Marketing Partner (there is no charge) simply request a registration form by sending an e-mail to yhayden@tourismabbotsford.ca or by downloading and completing the Tourism Product Database Form.
Check back often to see what opportunities are coming up to promote your product or tourism service. For more information about Tourism Abbotsford or any of our programs or projects please contact:
Allison Longshore
Manager of Sales and Marketing
604.864.5675 | 604.626.6866
alongshore@tourismabbotsford.ca
BUILDING THE BOTTOM LINE
In December 2008, Tourism Abbotsford officially launched our 2009 Destination Sales & Marketing Plan. The plan articulates the primary objectives, key strategies and operational tactics for the 2010 calendar year. Detailed information about marketing partner advertising opportunities are included in the 2010 Advertising Opportunities Guide which can be downloaded below.
UPCOMING ADVERTISING OPPORTUNITIES
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The following projects are nearing completion, if you are a Tourism Abbotsford marketing partner and wish to participate in any of the listed program you can download the insertion order to obtain full details about the program including the participation form which must be completed to confirm your space in the program.
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2011 Tourism Abbotsford Travel Guide
The Travel Guide is a visual showcase of all the great travel experiences that Abbotsford has to offer.
This publication is designed to create a positive vacation message and direct potential visitors to Tourism
information channels and our more than 300 marketing partners.
This Travel Guide is the primary lure and fulfillment product for the Tourism Abbotsford Society. By placing
an advertisement in this guide you are securing feature space in our most comprehensive and complete
promotional program.
Be sure that your business is first in line to advertise in Abbotsford’s premier tourism promotional tool. Over
60,000 copies will be distributed throughout North America to businesses and individuals who may become
your customers in the future.
Details:
Once again we are pleased to produce this unique size and format (6”w x 10.75”h) for our travel guide.
Offering more advertising space and options.
This years paper stock is not only high quality and weight, but also FSC certified (Forest Stewardship Council of Canada). It’s our commitment to produce a high quality, visually compelling promotional piece that’s environmentally conscious.
For more details please view the Travel Guide 2011 Sales Kit
DEADLINE: October 24, 2010
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For more information please:
Contact: Allison Longshore, Manager of Sales & Marketing
Phone: 604.864.5675
Email: alongshore@tourismabbotsford.ca
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